Golf USA Tee Time Coalition Develops Tools for Responsible
Management and Protection of Customer Data
Charleston, SC (January 17, 2019) - The Golf USA Tee Time Coalition is responding to recent data security, privacy and permission issues faced by many in the golf industry by developing tools that golf course owners, operators and PGA professionals can use to understand the legal implications of collecting customer data, and learn how to manage and protect this data from misuse by unauthorized third parties.
The issue: when golf courses use golf management systems and other digital marketing tools, customers’ personal information may be stored in the golf course’s tee sheet or point-of-sale system; that information could be made available to the software provider. By collecting customer data, whether directly or indirectly, knowingly or unknowingly, the golf course is not only expected to make reasonable efforts to keep that data safe, but also to be transparent about the collection, use, sale, license, assignment transfer and disclosure of the information collected.
Visit http://teetimecoalition.org/dataprivacy or view the materials directly here:
Avoid Digital Double Bogeys: The Potential Pitfalls of collecting, using and sharing customer data through your Golf Management Systems and how to avoid them
About the Golf USA Tee Time Coalition
The Coalition, formed in November 2015 by the National Golf Course Owners Association (NGCOA) and PGA of America, provides education for golf course owners, operators and PGA members, and serves as an industry monitor for compliance of third-party online tee time providers against important industry standards. On January 25, 2018, the Coalition adopted the Golf Course Operators’ Bill of Rights for Marketing and Distribution of Tee Times.
Jared Williams, J.D.
Golf USA Tee Time Coalition