NGCOA Welcomes New Director of Commerce
The National Golf Course Owners Association has tapped Hollie West to serve the association as its Director of Commerce, a newly created position designed to stimulate higher levels of business and play at golf courses.
West aims to do so through sound and progressive programs, services, data collection and research. In her role, she will supervise, manage and administer all NGCOA-related efforts to this mission.
“I am absolutely thrilled to be joining the NGCOA and to combine my program, project and relationship management expertise with my love of golf to help golf course owners and the industry thrive and grow,” West says.
West comes to the NGCOA with an accomplished, values-driven resume that includes more than 25 years of experience across an array of industries. She comes to the organization from the American Council on the Teaching of Foreign Languages, where she spent a decade managing high-impact programs that included a $6 million mission-critical government language testing program, as well as the creation and launch of an internet-delivering language testing product. She also carries six years of international work and living experience.
West also brings prior experience in the golf industry to her new role, as she spent six years as a Westchester chapter leader of the Executive Women’s Golf Association, including two years as its president. She was part of the operational team for the first international Women’s Golf Day earlier this year.
“Less than a year after launching our new strategic plan, hiring Hollie in the Director of Commerce position allows us to now be firing on all pistons at the NGCOA,” says CEO Jay Karen. “She has a long history of gaining a deep understanding of an organization’s vision and goals, being a collaborative leader and executing with integrity and clarity.
“Hollie is a very strong ‘all-around athlete’ type person, and is a great addition to the team,” he adds.
About the NGCOA
The National Golf Course Owners Association is the leading authority on the business of golf course ownership and management. The Association represents the key decision makers with ultimate responsibility for golf courses throughout the world. Through advocacy, information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses.