The National Golf Course Owners Association has selected longtime sales specialist Mike Ketterman as its Director of Membership
Ketterman comes to the NGCOA from global pharmaceutical company Daiichi Sankyo, where he spent 15 years managing territories in Virginia Beach, Virginia, and later Charleston, South Carolina. Prior to that he was in senior corporate sales for Alltel Communications.
“Prior to the struggles of 2008, golf courses were abundant in nature. The ensuing decline that followed due to the economic recession has created a much more competitive golf environment,” he says. “We feel, now more than ever, that NGCOA membership is paramount to industry success.”
In his new role, Ketterman will work to grow membership while retaining and working with both single- and multi-course operators and owners as well as with Golf Course Owners Associations across the country. The NGCOA supports its members with advocacy, education, cost-saving solutions with corporate partnerships, business resources and expert communication through Accelerate.
Ketterman earned his bachelors degree from Virginia Commonwealth University, where he was a captain and freshman All-American selection of the Rams baseball team.
“I see a ton of opportunity with non-members who aren’t aware of the NGCOA and the benefits we can offer to help them grow in ways they never thought they could,” he says.
About the NGCOA
The National Golf Course Owners Association (NGCOA) is the leading authority on the business of golf course ownership and management. The Association represents key decision-makers with ultimate responsibility for golf courses throughout the world. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses.