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Project: Course Rescue Aims to Engage Owners at the
2014 NGCOA Annual ConferenceProject: Course Rescue

CHARLESTON, S.C. (Nov. 4, 2013) – Times are tough for many golf course owners and operators, but attendees of the 2014 NGCOA Annual Conference are being challenged to do something about it. The event, which returns to the Rosen Centre Hotel in Orlando, Florida, from February 3-6, will become a veritable “war room” when hundreds of golf course owners work together to rescue a course from the brink of financial disaster as part of “Project: Course Rescue.”

This isn’t merely a marketing gimmick, mind you. The NGCOA staff has secretly been scouting a golf course and identified its biggest problems. Attendees will work together in educational sessions to solve the facility’s challenges through smart analysis, effective planning and creative execution.

"We’re very excited to be bringing the NGCOA Annual Conference back to Orlando,” says Del Ratcliffe, president of Ratcliffe Golf Services and chair of the 2014 conference. “With an incredible slate of educational sessions and our Day at the Golf Facility, attendees will be able to gather invaluable information and solutions to take back and implement at their courses.”

The 2014 edition of the conference kicks off on Monday afternoon (February 3) with a general session and breakout education. A full day of activity at the Rosen Centre Hotel will be capped by the opening reception later in the evening, as well as a special reception for first-time attendees.

Project: Course RescueConference-goers will want to be well-rested for Tuesday’s Day at the Golf Facility and Club Car NGCOA Golf Outing at Rosen Shingle Creek. Harris Rosen, president and CEO of Rosen Hotel & Resorts, will kick the day off by sharing insights gained and lessons learned assembling a collection of seven central Florida hotels that offer a total of more than 6,300 guest rooms, or 6 percent of the region’s inventory.

"We are thrilled to have someone with the history of success that Harris Rosen brings to the table as one or our featured speakers,” says Scotti Corley, director of conference and events for the NGCOA. “The golf industry—like the hotel industry—isn’t immune to the changing economic climate, and Mr. Rosen has been a leader in helping navigate his company through those rough patches.”

Following Rosen’s address, attendees will have an opportunity to engage in educational sessions at Rosen Shingle Creek before golfers break away for the golf outing. Educational sessions for the Day at the Golf Facility will include topics in golf course maintenance, food-and-beverage operations, human resources, and sales and marketing.

Wednesday morning will open with the association’s business meeting and more than two hours of educational options before attendees head over to the Orange County Convention Center for the first day of the Golf Industry Show. The evening is capped with the association’s annual Celebration Dinner and Awards Banquet, where the NGCOA will recognize members and select courses with its top honors.

Attendees will have an opportunity to visit the trade show floor on Thursday for another full day of events, including hourly education in the Association Clubhouse, Answers on the Hour, Tech Tips on the Half, and the morning’s general session featuring the USGA Green Section.

From beginning to end, the golf industry’s largest gathering of golf course owners and operators will challenge attendees to tackle the problems laid out before them and work together to create applicable real-world solutions. And who knows—the lessons learned during Project: Course Rescue might one day be used to save someone else’s facility: yours.

To learn more about the conference or to register, visit www.ngcoa.org/conference.


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