2013 NGCOA Annual Conference to Focus on the Power to Change
Change Yourself. Change Your Business. Change the Industry.
CHARLESTON, S.C. (Sept. 12, 2012) – Change is taking place all around us. So if we're not adapting to what's happening, then we're falling behind, personally and professionally. The 2013 NGCOA Annual Conference will provide attendees with the tools and resources needed to promote positive change within yourself, your business and your industry.
Golf course owners and operators from around the globe will gather in San Diego, California, for the event (February 3-8, 2013) to consider fresh, innovative ideas presented by the Conference speakers and education and gain insights on how to effect positive change.
“As the golf industry continues to evolve, the willingness of owners and operators to embrace change is critical to the success of their facilities moving forward,” says Anne Lyndrup, the NGCOA’s director of conference and trade show. “The conference will encourage attendees to examine the way they think and operate their businesses, feature educational sessions and roundtable discussions to illustrate successful and easy-to-implement golf programming, and hear keynote addresses tailored to the conference’s overall theme of inspiring change.”
The 2013 Annual Conference kicks off with a welcome party and opening reception on Superbowl Sunday. Conference-goers will have the chance to network, watch football, and have a little fun prior to the official start of the week.
On Monday, Maderas Golf Club will serve as the backdrop for the Club Car NGCOA Golf Outing and the information-packed “Day at the Golf Facility.” Attendees who participate in the educational programming take part in an exclusive behind the scenes tour where they will learn best practices in such business-critical areas as food-and-beverage operations, maintenance practices, and sales and marketing strategies.
Marketing trailblazer and “Fun Is Good” philosopher, Mike Veeck will emphasize the need to reexamine yourself and the way you do business, from employer-employee relationships to customer service when he kicks off the first full day of education, “A Day in the Classrooms,” on February 5 with the event’s keynote address.
Veeck will present attendees with his simple, no-fail formula for business success: make work fun and you’ll create a culture of creativity where the best people will want to work and customers will want spend their money. “The key to any business is to build as much fun into it as you possibly can,” Veeck says.
Following the keynote presentation, the Conference’s second day will feature an array of educational sessions that explore the concept of change and how it can positively impact course owners, their businesses and the industry, while the NGCOA’s annual awards presentation and the opening of the Golf Industry Show will highlight the third day. The Golf Industry Show showcases the latest products and services throughout an expansive exhibit area and offers additional educational opportunities for attendees.
Collectively, the educational lineup for the 2013 Annual Conference and the GIS will challenge attendees to rethink the ways they adjust to an evolving marketplace and provide tools to transform themselves into agents of change.
NGCOA members and non-members can register for the conference at www.ngcoa.org/conference.
About the NGCOA
The National Golf Course Owners Association is the leading authority on the business of golf course ownership and management. The Association represents the key decision makers with ultimate responsibility for golf courses throughout the world. Through advocacy, information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information, visit www.ngcoa.org or call 1-800-933-4262.
About the Golf Industry Show
The Golf Industry Show (Feb. 29 – March 1) is an innovative trade show designed for the owners and operators of golf facilities and the professional members of the golf course industry. The event combines education, networking and solutions for golf course owners, operators, superintendents, architects, builders, equipment managers, appraisers and others. The two-day event is presented by the NGCOA and the GCSAA along with participating partners the American Society of Golf Course Architects (ASGCA), the Golf Course Builders Association of America (GCBAA), the United States Golf Association (USGA), the National Golf Foundation (NGF) and the International Golf Course Equipment Managers Association (IGCEMA). The Society of Golf Appraisers (SGA) is a supporting partner.
Sam Johnson, NGCOA Marketing Coordinator