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NGCOA 2012 Conference Will Focus On Customers

CHARLESTON, S.C. (September 20, 2011) – The 2012 NGCOA Annual Conference will present course owners and operators with new ways to break out of a sluggish economic environment by treating customers as their most important business asset. The conference, which will be held Feb. 27 – March 2 in Las Vegas, is the golf industry’s largest gathering of owners and operators of daily fee, private, resort and municipal courses.

“Most facilities have cut expenses as much as they can and are running as efficiently as they know how,” said Anne Lyndrup, the NGCOA’s Director of Conference and Trade Show. “Now they’ve got to figure out how to be as productive as possible, and that starts with a focus on customers. This conference will help owners do that.”

Management consultant and business strategist, Don Peppers (pictured at left), will discuss strategies for attracting, retaining and improving customer value when he kicks off the conference on Feb. 27 with the event’s keynote address. “The common denominator that characterizes every consistently successful business is that it takes a strategic approach to its single most important business asset – customers and customer relationships,” Peppers says. Peppers, who is widely credited with kick-starting the global CRM revolution over the last fifteen years, will share customer-oriented strategies to improve sales and profitability. 

The conference opens with a day of education and best practices at the Angel Park Golf Club. Interactive sessions will highlight alternative golf formats, successful food and beverage operations, special events, sustainable maintenance practices, winning merchandise displays and innovative range concepts.

James Chung, Founder and President of NYC-based customer insights firm Reach Advisors, will start the conference’s second day by discussing the opportunities afforded by shifting consumer and demographic trends. Educational opportunities throughout the day at the Renaissance Las Vegas include owner-led discussions and speaker-led sessions that will offer specific answers on how owners can meet these new trends and show examples of what successful operators are doing.

The conference’s third day will feature the NGCOA’s annual awards presentation and Listserv Live, a free-flowing idea-sharing session, as well as the opening day of the Golf Industry Show. The Golf Industry Show showcases the golf industry’s latest products and services throughout an expansive exhibit area as well as offers additional educational opportunities for attendees. Popular television personality David Feherty will deliver the show’s keynote address on March 1.

NGCOA members and non-members can register for the 2012 Conference starting October 3 at www.ngcoa.org/conference or by calling 1-800-933-4262.

About the NGCOA
The National Golf Course Owners Association is the leading authority on the business of golf course ownership and management. The Association represents the key decision makers with ultimate responsibility for golf courses throughout the world. Through advocacy, information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information, visit www.ngcoa.org or call 1-800-933-4262.

About the Golf Industry Show
The Golf Industry Show (Feb. 29 – March 1) is an innovative trade show designed for the owners and operators of golf facilities and the professional members of the golf course industry. The event combines education, networking and solutions for golf course owners, operators, superintendents, architects, builders, equipment managers, appraisers and others. It is presented by the NGCOA and the Golf Course Superintendents Association of America, along with participating partners the American Society of Golf Course Architects (ASGCA), the Golf Course Builders Association of America (GCBAA), the United States Golf Association (USGA), the National Golf Foundation (NGF), the International Golf Course Equipment Managers Association (IGCEMA) and the Society of Golf Appraisers (SGA), a supporting partner.


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