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5th European Golf Business Conference Considered a Big Success

In early December, more than 200 delegates gathered in London, UK for the fifth European Golf Business Conference, organized by the European Golf Course Owners Association (EGCOA). 

The event kicked off with the second edition of the EGCOA Multi-Course Owners Meeting, attended by 40 of the biggest operators in Europe.

The following day, attendees enjoyed a key note presentation from James Cronk, golf business guru from Canada.  Discussions on human capital, third party internet bookings and best practices to grow the game of golf finished up the day.

On Day 3 of the Conference, Kelli Jerome of the Golf Environment Organization (GEO) and Peter Harradine - Harradine Golf - presented a clear vision on sustainable golf business models. Marnix Von Bartheld of KPMG presented figures on the current state of the golf industry and how future changes will impact the business.  Part two of this discussion was in the form of a panel debate with David Krause – EIGCA and Philip Spogard – Spogard Van Der Vaart Golf Course Design, moderated by Gill Wilson. James Cronk closed proceedings with the second of his sessions, in which attendees were invited to raise the issues which most impact them in today’s environment.

Lodewijk Klootwijk, director of the EGCOA, said: “The success of the European Golf Business Conference in 2010 should be seen as a very positive sign of all the opportunities that lie ahead for the European golf industry. The success of the conference this year shows the continued need to share information and experiences amongst golf course owners. We are very thankful that our sponsors continue to support this important event for the golf course industry."

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