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Buyers Guide Accelerate

Members Join Other Operators in Effort
to Attract Women and Families to Golf 

CHARLESTON, S.C. (August 2, 2010) - This past June and July, NGCOA members joined other course operators across the United States in a collective push to encourage more women and families to pick up the game. The efforts, which included special programming, clinics and social events, were part of the sixth annual American Express Women’s Golf Month and the 11th annual Take Your Daughter to the Course Week.

In June, more than 1,200 facilities participated in American Express Women’s Golf Month. Host operators provided an opportunity and venue for guests to learn, re-learn or play golf in a fun and friendly environment. Since its premiere in 2005 as Women’s Golf Week, the event has introduced or reintroduced in excess of 135,000 people to the game.
Following on the heels of Women’s Golf Month, more than 800 facilities nationwide took part in Take Your Daughter to the Course Week, an initiative developed by the NGCOA and now being held under the auspices of Play Golf America. Participating operators waived green fees for girls who were accompanied by a paying adult, and many augmented those offerings with instructional clinics and special promotions.
“With the increase of facilities participating in these programs each year, we’re making great strides in getting more women and families to take up golf,” says Anne Lyndrup, director of player development for the NGCOA and a member of the coalition that oversees both initiatives.
Better yet, many of these new players will likely stick with the game. Play Golf America estimates that 35 percent of those who participated in Family Golf Month (the umbrella effort under which Take Your Daughter is housed) and 52 percent of those who took part in American Express Women’s Golf Month will return to the course throughout the year.
In addition to attracting more people to the game, Family Golf Month and Women’s Golf Month are strengthening the viability of the industry. According to the 2009 Play Golf America Annual Report, last year’s hosts experienced a financial impact of a combined $6.9 million from the programs. Although this year’s results are still being analyzed, officials anticipate that 2010 host facilities will realize an even greater impact.
For more information about taking part to Take Your Daughter to the Course Week or Women’s Golf Month next year, visit ngcoa.org or playgolfamerica.com.

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