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Buyers Guide Accelerate

NGCOA Conference Featured More than 20 Educational Sessions
To Help Owners Prepare for Whatever Economy Has in Store

Are golf course owners and operators in for another year of economic turmoil, or should they be gearing up for a post-recession recovery? While not promising clairvoyance, the NGCOA's 2010 Annual Conference included more than 20 educational sessions to help members prepare for whatever challenges the next year brings.

The golf industry's largest gathering of course owners and operators was held Feb. 8-12 in San Diego. The Conference's keynotes, breakout sessions and panel discussions over a two-day period were designed to help attendees understand how to adapt to consumers' new attitudes and purchasing patterns, continue to weather the current economic storm and take advantage of improving economic conditions.

"No one knows how quickly we will emerge from the current recession or what the after effects will be for consumers, golfers in particular," said Anne Lyndrup, the NGCOA's director of conference and trade show. "The smart strategy is to be prepared, regardless of which way the winds blow. That's what our Conference is designed to help our members do."

In addition to keynote speaker Todd Buchholz, a former White House director of economic policy, Conference speakers included:

Jon Last, president of Sports and Leisure Research Group, who discussed consumers' new value-oriented mindsets and the increased competition for golfer's discretionary time and money.

Cindy Estis Green, managing partner of The Estis Group, who introduced course owners to new marketing techniques, including search-engine optimization, rich web content and social media to drive revenue and optimize tee time inventory.

Henry DeLozier, a partner in Global Golf Advisors, who discussed tools and information resources that can improve financial results. The session will cover budgeting and capital expense planning, risk management and golf asset evaluation.

The NGCOA's Annual Conference ran concurrently with the 2010 Golf Industry Show, Feb. 10-11, at the San Diego Convention Center. The Golf Industry Show, which attracted more than 625 manufacturers and service providers whose exhibits covered more than 200,000 net square feet, was presented by the NGCOA, the Golf Course Superintendents Association of America and the Club Managers Association of America.

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