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NEW Adult Player Development Initiative Introduced

“Get Golf-Ready In 5 Days” seeks to couple skills training with significant on-course learning opportunities. The program, which will be priced at $99 in many locations, includes a series of five introductory lessons in a small-group environment, as well as instruction in the game’s etiquette, rules and values. After completion of the five-session program, students will be offered the opportunity to transition into other playing opportunities, such as leagues, family programs and additional instruction.

Facilities that sign up to offer “Get Golf-Ready” will be provided with a package of basic curriculum, branding, educational and marketing materials to ensure the program’s consistency across the country. And, upon full roll-out in spring 2009, a new Web site, GetGolfReady.com, will be launched as an outlet for consumers and for courses to sign up as participating sites. By the end of 2011, the goal is to have 3,000 facilities offering the program.

The most unique feature of this program is that each facility which agrees to offer the designated curriculum and use the “Get Golf-Ready” brand in local promotional efforts will be eligible to receive a stipend of up to $1,000 from the World Golf Foundation. WGF officials have already begun a campaign to raise $4 million from the private sector. Thus far, $1.9 million has been pledged, with more than $700,000 earmarked for the first phase of the three-stage initiative.

The development of the new initiative was lead by Golf 20/20’s Executive Committee, which consists of a broad cross-section of industry leaders. Significant aspects of the program fell under the auspices of the Player Development Committee, Research Committee and Communications Committee.

Golf 20/20 is the World Golf Foundation’s initiative focused on the development and support of programs to grow interest and participation in the game of golf.

For more information and to apply to become a host facility, click here.


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