Women’s Golf Month
2008 American Express® Women’s Golf Month Celebrates Record Number of Participants for Fourth Consecutive Year
The event is projected to have contributed $2.7 million to the golf industry
PALM BEACH GARDENS, Fla. – Efforts to grow the popularity of golf among women are paying off big for the game. Figures show a 9.2 percent increase from last year in participation of American Express Women’s Golf Month activities in 2008, generating a projected $2.7 million in new revenues to the golf industry.
Program coordinators reported a combined median spend of $3,320 per facility by consumers after participating in Women’s Golf Month activities. Organizers of the event estimate the month-long promotion had a positive economic impact on the golf industry of $4.7 million over the last two years.
Due to the success and increase in participants during Women’s Golf Week in the first three years, organizers of the event extended the promotion through the entire month of June in 2008, giving golf facilities and its PGA and LPGA Professionals more flexibility in offering activities.
"Our goal for Women's Golf Month is to increase the percentage of women playing this great game and to have them discover the fun to be had on the golf course,” said Anne Lyndrup, Director of Player Development, National Golf Course Owners Association and leader of the Women’s Golf Month organizers. “We are anticipating an even greater number of courses offering clinics for new players around the country as we celebrate the fifth anniversary in June, 2009."
More than 105,000 people across the country have been introduced or re-introduced to the game over the past four years during American Express Women's Golf Month, which premiered in 2005 as Women’s Golf Week.
Aimed at increasing the participation of women in golf and making learning and playing golf fun, the number of participants has increased each year with a record 37,350 people attending Women’s Golf Month events in 2008, a 293 percent increase since its inaugural year in 2005, when 225 facilities hosted 9,500 participants during Women’s Golf Week.
American Express Women’s Golf Month seeks to provide women the opportunity to learn, re-learn or play golf in a fun and friendly environment. Participating golf facilities offered complimentary instruction and were encouraged to host other activities, such as networking receptions, golf rules and etiquette seminars, club fitting and equipment demonstrations, golf apparel fashion shows, luncheons, playing experiences and contests.
According to the 2007 National Golf Foundation Golf Participation Study, the number of women golfers in the U.S. has grown to 6.4 million, an eight percent growth since 2002, including 926,000 junior girls ages 6-17 and 5.5 million women ages 18-years and older. And, of all new players to the game of golf in 2006, 63 percent were women (source: PGA of America).
American Express Women’s Golf Month, part of the national Play Golf America campaign, will celebrate its “Fifth Anniversary” in 2009. It is coordinated by industry-leading organizations, including the Executive Women’s Golf Association (EWGA), the Golf Course Superintendents Association of America (GCSAA), the Ladies Professional Golf Association (LPGA), the National Golf Course Owners Association (NGCOA) and The PGA of America (PGA). LPGA Tour and LPGA and World Golf Hall of Famer Nancy Lopez and PGA/LPGA Professional Suzy Whaley served as spokeswomen for the event in 2008.
Since its inaugural year in 2005, there is a 437 percent increase in participating facilities and a 293 percent increase in participation.