Take Your Daughter to the Course Week
Record Number of Golf Courses Support “Take Your Daughter to the Course Week”
Host Course Participation Increases 11 Percent Overall
Host course participation in the U.S. and Canada increased 11 percent for the 2007 “Take Your Daughter to the Course Week” program, a joint promotion of the NGCOA and the PGA of America.
Nearly 1,400 courses offered free green fees and clinics to young girls who were accompanied by a paying adult during the July 9-15 promotion period. The 1,396 participating courses represented an 11 percent increase over the 2006 total of 1,242, also a record.
Take Your Daughter to the Course Week is part of The PGA of America’s Play Golf America program designed to provide opportunities for individuals and families to learn the game of golf. Golfing enthusiasts and Grammy award winners Vince Gill and Amy Grant, along with their six-year-old daughter, Corrina Grant Gill, are spokespersons for this year’s program.
Although the total number of participants will not be available until next month, when the results of a PGA of America / NGCOA survey are announced, Blissful Meadows Golf Club in Uxbridge, Mass., is among the host facilities already proclaiming the event a success.
“The week went extraordinarily well,” said Matt Griffith, head golf professional of the semi-private course in southeast Massachusetts. Griffith said approximately 200 girls and their parents participated in the weeklong activities that ended with a parent-daughter scramble that attracted 50 players.
Griffith said local promotion complementing national marketing provided through Play Golf America and the NGCOA was the key to doubling the number of participants in the program’s second year at the course. Blissful Meadows sent e-mail blasts leading up to the event, set up point-of-purchase displays in the golf shop and promoted specials throughout the week.
“National promotion can only go so far,” Griffith said. “It’s up to the individual courses to take the ball and run with it.”
There are approximately three million junior golfers between the ages of 12 and 17 in the U.S., but of that number only about 17 percent are girls. The NGCOA developed Take Your Daughter to the Course Week in 2000 to support its members and help grow overall participation in golf.
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