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Noteworthy

PGA of America, National Golf Course Owners Association Form Alliance Through PGA PerformanceTrac Service

PALM BEACH GARDENS, Fla. – The PGA of America and the National Golf Course Owners Association have formed an alliance to collect golf facility rounds-played and financial operating information for the industry under the brand “PGA PerformanceTrak in cooperation with the NGCOA.”

PGA PerformanceTrak, The PGA of America’s complimentary research service to support PGA Professionals and their employers, will team with the NGCOA’s Financial Benchmark Program, which surveys and reports on key operational metrics by local market.

“We are pleased to join forces with the National Golf Course Owner’s Association to present a more comprehensive data collection process that will help improve the business of our members,” said PGA of America President Brian Whitcomb. “This partnership will provide our members with a larger pool of analytical information necessary to assist them in making solid business decisions.”

The PGA of America will work with the NCGOA and its research partner, Golf Datatech, in a collaborative effort to develop a central database that focuses on golf fee revenue and monthly rounds-played and supports detailed reporting at the local level.

“The combination of these two programs provides an even more robust set of data to support better decision-making across all functions,” said NCGOA Chief Executive Officer Mike Hughes. “We’re delighted to partner with The PGA to help strengthen our members’ businesses and the game through this alliance.”

PGA PerformanceTrak currently targets approximately 8,600 golf facilities with nine holes or more with a PGA Professional employed, and receives some 1,800 rounds played and 800 monthly golf fee revenue responses.

More than 600 facilities in markets throughout the U.S. participate in the NCGOA’s Financial Benchmark Program, which launched in 2005. These facilities when combined with rounds played data collected by Golf Datatech account for more than 1,500 participating facilities per month.

To learn more about PGA PerformanceTrak, a free PGA research service for PGA Professionals and their employers, visit the following link: http://www.PGAperformancetrak.com

About The NGCOA
The National Golf Course Owners Association is a leading authority on the business of golf course ownership and management. The Association represents the key decision-makers with ultimate responsibility for golf courses throughout the world. Through advocacy, information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses.
The NGCOA membership comprises golf course owners and operators at more than 6,200 golf courses in the United States, Canada, Europe and Asia. The association features 35 regional, state and local chapters in the U.S., and affiliates in Canada, Europe and Asia.

About The PGA of America
The PGA of America is the world's largest working sports organization comprised of 28,000 men and women golf Professionals who are the recognized experts in growing, teaching and managing the game of golf while serving millions of people throughout its 41 PGA Sections nationwide. Since its founding in 1916, The PGA of America has enhanced its leadership position in a $62 billion-a-year industry by growing the game of golf through its premier spectator events, world-class education and training programs, significant philanthropic outreach initiatives, and award-winning golf promotions. Today's PGA Professional is the public's link to the game, serving an essential role in the operation of golf facilities throughout the country.


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